I'm back at Washington Technology sharing my tips for winning during these uncertain economic times. Please drop by and share your thoughts on sequestration and government bids.
4 Ways to Win During Sequestration
Expect fewer opportunities and stiffer competition in 2013 for government contracts. Layoffs, budget cuts, and price shoot-outs will be commonplace. To win in 2013, you need strategies. Consider this “4-D” approach:
Can your existing solutions help commercial companies? If so, refocus (and rebrand, if needed) your products and services to support small and large commercial companies, nonprofit organizations, and educational institutions. There is likely an underserved niche or an unanswered challenge that you can solve with your existing solutions. . . .
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