It's so simple, yet what amazes me is that someone looked at their hand and thought, "Huh, that sort of looks like a turkey. If I color my fingers to match a turkey's feathers. And then add an eye and a beak where my thumb is. Voilà! My hand now resembles a turkey."
Who came up with the idea of a "hand turkey"? They need a special prize. A special recognition. Because the more I consider it, the more interesting the idea becomes.
And the more I wish we could all come up with our own "hand turkeys."
Well, I don't want the graphics world populated with "hand turkeys," but this art project illustrates a point I challenge my students to do.
When creating graphics for your company, your audience, your students, think about various ways your service, product, or idea can be presented in a compelling, unique, and memorable way that represent your topic. Consider these suggestions:
- If you are creating a piechart for an article about Thanksgiving, how about making the piechart out of a pie—a pumpkin pie?
- Your company sells lumber and you need a barchart for a quarterly report. Maybe you can make the bars out of lumber?
- You want customers to know that banking with you will insure their cash grows and give their financial goals a step up. A stair graphic made from incremental piles of cash would be a memorable visual.
- A silhouette of your product can be used as a segmented graphic to show percentages of growth and sales. In fact, Coke uses this technique with their campaigns, since their bottles have become icons synonymous with their product.
I challenge you to invent your own "hand turkey" this season.