Welcome to the new BDG Blog. If you have any graphics related questions or helpful hints/ideas, this is the forum to share them.
Recently, I was asked the following question:
Q: What are the top three proposal and presentation graphic mistakes?
A: Many graphics fail for three reasons: too complicated, unclear, and poorly rendered. A visual becomes too complicated when the author attempts to convey too many messages in one graphic or includes too much detail. An unclear graphic due to the lack of identification and/or explanation, happens when the author erroneously assumes that their target audience understands the subject matter on the same level that he/she does. The following graphic fails to identify key elements and explain their meaning. The author assumed that their audience knew more about the subject matter than they did. Poorly rendered graphics result in a host of negative outcomes. The worst of which are a loss of communication (or miscommunication) and the perception that image and the presenter are unprofessional.
Do you have a question?