Sunday, March 18, 2007

Is the Law On Your Side?

The following is another question I was recently asked...

Q: Can I use photographs and art from the Internet in my proposals, presentations, or marketing materials?
A: As soon as you write a paragraph, take a photograph, or make a graphic you own it. According to a United States ruling, once you make something it is protected under copyright law. (The challenge has been proving who made it first.) With that in mind, everything we find on the Internet is copywritten. You may use it only if you are granted permission (for the purposes you intend), or your organization owns or has purchased the rights to use it. There are some websites that offer “royalty-free” graphics at no cost (certain government sites provide free images), but you need to make sure that the website allows free image downloads or else you could face a lawsuit. Also, photographs and art from the Internet are usually at a lower resolution (72 dpi) than you require for your proposals. To get crisp and clear graphics (no jagged or pixilated edges) for your oral and written presentations, you need to use images that are between 150–300 dpi. Otherwise, your graphics will look poorly rendered and give your presentation an unprofessional appearance.

1 comment:

Anonymous said...

www.morguefile.com has royaltyfree FREE high resolution photos.